Blog articles

Our story begins with "Why"
🌿 Our story begins where nature breathes. At AMALUR, every creation is a tribute to the Earth. Inspired by the elements — stone, water, wind, fire — we offer pieces that embody the strength and beauty of the natural world. ✨ Uncompromising quality, fair prices. We believe everyone deserves products that are durable, elegant, and accessible. That’s why we carefully select resilient, eco-conscious materials and transform them into timeless pieces — without sacrificing style or inflating prices. 🌍 Wearing AMALUR is a reconnection. To yourself. To nature. To what truly... Read more...
How to take care of your jewelry
  When it comes to jewelry, maintaining its shine and quality is essential. If you own waterproof stainless steel & gold-plated pieces, you may wonder how to keep them looking as good as new. Here are some expert tips to help you take care of your jewelry effectively. 1. Avoid Harsh Chemicals Harsh chemicals can damage the finish of your jewelry, especially gold-plated pieces. When cleaning your jewelry, steer clear of substances like bleach, chlorine, ammonia and harsh shampoos. Opt for gentle cleaning solutions instead to preserve the shine and... Read more...